수호를 위한 선물~ 착한 수호의 인증샷! #exo #수호 #스타짐23
“A present for Suho~ nice Suho’s proof shot! #exo #Suho #Star Gym 23”
“A present for Suho~ nice Suho’s proof shot! #exo #Suho #Star Gym 23”
Showing posts with label Star Wars. Show all posts
Showing posts with label Star Wars. Show all posts
Tuesday, September 20, 2016
Friday, December 18, 2015
[151215] 'Star Wars' Meets K-Pop: How EXO Awakened The Force In Asia
SEOUL, SOUTH KOREA - DECEMBER 09: (L to R) Actor John Boyega, actress Daisy Ridley, director J.J. Abrams and actor Adam Driver attend pose for their selfie with South Korean boy band EXO during the event for fans ahead of 'Star Wars: The Force Awakens' South Korea premiere at the Octagon on December 9, 2015 in Seoul, South Korea. (Photo by Chung Sung-Jun/Getty Images for Walt Disney Studios) (Photo : Chung Sung-Jun | Getty Images Entertainment)
One of the most popular franchises ever is set to release a new film, and the world is going crazy over it. So who is better to promote the latest "Star Wars" movie than K-pop's very own EXO?
"Star Wars: Episode VII- The Force Awakens" is set to be released in South Korea on Dec. 17, a day before its release in the United States. Ahead of the release, there have been some heavy promotions going on around the world. With Hollywood looking overseas, particularly towards Asia, to make major profits at box offices, tapping into K-pop's popularity to spread the word is a done deal.
Due to EXO's immense popularity in China, Japan, and Korea, it's no surprise that Disney looked to the group for a collaboration; anything featuring the nine-member boy band is sure to garner the attention of young movie-goers more so than any sort of traditional ad campaign.
We've seen Disney focus ad campaigns in South Korea before, including filming part of the latest "Avengers" film in Seoul. The company has worked with EXO's agency, SM Entertainment before; the Korean "Mickey Mouse Club" features SM Entertainment's trainees and is hosted by Leeteuk, the leader of the record label's successful pop act Super Junior.
Since the collaboration was announced, EXO released a music video for the song "Lightsaber," featuring the popular "Star Wars" weapon and Jedis, and also appeared in a Vogue photoshoot featuring "Star Wars" elements.
When it comes to popularity, there are very few things in the world as popular as "Star Wars." "Star Wars" is known for dedicated fans, but so is K-pop.
K-pop is no stranger to ad campaigns making the use of idols. One of the most well known K-pop ads was the campaign for LG's Cyon phone via the song "Lollipop," which featured Big Bang and introduced 2NE1 to Korean audiences for the first time. More and more films are making use of K-pop stars as promotional ambassadors, but EXO is the first to get involved with a film of such prominence.
By reaching out to EXO's already made fandom and sexual appeal, "Star Wars" has effectively gained the attention of millions of K-pop fans around the world; 14 days after its released on YouTube, EXO's "Lightsaber music video" had already been seen nearly 4 million times (the music video is now nearing 6 million).
The last "Star Wars" film, "Episode III: Revenge of the Sith" was released in 2005; EXO's Asian fanbase is typically considered to primarily include middle school and high school students, who have probably never seen "Star Wars" in theaters before. EXO's fans are known for being extremely loyal, and have led to countless sales records by the group.
By taking EXO and making them brand ambassadors, Disney has effectively unleashed EXO's fans on "Star Wars" ticket sales and promotional products, just to show their support of EXO.
EXO's latest tour, "EXO From EXOPLANET #2- The EXO'luXion" has sold out over 25 stops around Asia, with over 200,000 people in attendance, highlighting their popularity.
Taking one of Asia's most popular acts and transforming them into a promotional campaign for "Star Wars" ensures that younger audience-goers who are being introduced to the franchise for the first time can be eased into "Star Wars" via their own personal favorites, EXO.
The new song is similar enough to EXO's latest music, particularly their "EXODUS" album from earlier this year, that fans who may be disinterested in the "Star Wars" franchise and promotions will eat up the trap-heavy K-pop "Lightsaber."
Promoting "Star Wars" through techniques that have helped EXO in the past, like plot-driven music videos and glossy photo spreads, means that "Star Wars" is not only getting EXO's fans, but hijacking (in the best way possible) the K-pop phenomena that has taken the world by storm.
Along with their promotional power and raging fandom, EXO also debuted with a concept that placed them solidly in the "Star Wars" universe- EXO's members were purported to be supernatural aliens from an exoplanet who came to Earth.
Source: kpopstarz
Saturday, December 12, 2015
[151211] EXO come out with Chinese version of 'EXO x Star Wars' track 'Lightsaber'
EXO have released the Chinese version of their collaboration project for 'Star Wars: The Force Awakens'.
Just like the Korean version, the boys sing "Lightsaber" as Baekhyun, Kai, and Sehun put on their best action faces. Baekhyun looks ready to battle, Sehun speeds away on a motorcycle, and Kai recovers after a fight. It also features a dubstep dance break by Kai!
Source: Allkpop
Saturday, December 5, 2015
[151203] EXO Shows Their Fanboy Love for “Star Wars” in Video from Vogue Photo Shoot
EXO recently teamed up with Vogue for a special “Star Wars” themed photo shoot, and in a newly released video, they get to talk about their fan love for the classic series.
The shoot is a special collaboration between SM Entertainment and Walt Disney as part of the build up to December’s release of “Star Wars: The Force Awakens.” EXO previously also dropped a single called “Lightsaber” to promote the film.
In the interview from the set of their Vogue photo shoot, Suho says, “We’re all big fans of ‘Star Wars,’ so we’ve mentioned ‘Star Wars’ a lot in the past. When we were asked if we wanted to become honorary ambassadors for the film, we happily said it would be great.”
Kai explains that they’re acting as kids who love “Star Wars” for their photo shoot. “It was a lot of fun, and it seems like an experience we won’t get to have again,” he says. “In the future if I have the chance, I’d like to make an appearance.” Suho turns to him and says, “In the film? I’d like to do that too.”
When asked which character from the series they like the most, Sehun first shares that EXO member Chanyeol is known as “Yoda” because of his relatively big ears. “I think I like Yoda in ‘Star Wars’ because I like Chanyeol,” he jokes.
Kai and Chen both say that their favorite character is Darth Vader.
“I like the cute robot R2-D2,” says Suho. “I use an R2-D2 key chain for my car keys.” Suho then does a hilariously adorable impression of the beeping noises R2-D2 makes to communicate.
It seems like it’s no contest at all when the guys are asked who loves “Star Wars” the most in the group. All four members point to Suho right away, including Suho himself. “There’s a huge action figure over there,” says Kai, pointing to the action figures behind them. “He already has that one.” Suho adds, “I also have a lightsaber.”
Kai jokes that when he goes into Suho’s room, there’s so much “Star Wars”-related stuff that he thinks maybe Suho should tidy up.
Watch the video below!
Thursday, November 19, 2015
[151119] EXO take part in 'Star Wars' themed photoshoot for 'Vogue'
EXO's collaboration with 'Star Wars' didn't end with their "Lightsaber" track and MV. Some of the members also brought the 'Star Wars' concept to their 'Vogue' photoshoot!
EXO members Suho, Kai, Chen and Sehun got together for the shoot as they charismatically posed with Star Wars memorabilia.
They turned into die-hard Star Wars fans as it looks like they're posing in their own room covered with everything related to the film franchise.
You can see their full shoot in the December issue of Vogue, and check out the released images down below! Are you as excited for the premiere of Star Wars as EXO is?
Source: Allkpop
[151118] Vogue Korea Website Update: “STAR WARS MANIA-EXO 첸, 수호, 세훈, 카이” (‘STAR WARS MANIA-EXO Chen, Suho, Sehun, Kai’)
<스타워즈>> 일곱 번째 에피소드, <깨어난 포스 (Star Wars : The Force Awakens, 2015> 개봉이 코앞입니다. 전 세계 곳곳에서 내로라는 마니아들이 격하게 환영하고 있는 이때. 스타워즈 마니아로 소문난 엑소(EXO)의 수호와 첸, 카이, 세훈의 아지트를 습격했습니다. “촬영장에 있는 소품은 거의 다 수호가 가지고 있어요.” 마니아들도 내로라한 수호의 팬심까지!
▶ EXO의 ‘I’M SUPER FAN’ 전체 화보와 VIDEO를 기대하시길!
“The busiest idol in the galaxy, EXO’s ‘SUPERFAN’ scene!
<STARWARS> the seventh instalment, <The Force Awakens, 2015> has almost hit the theatres. At this moment, when the enthusiastic fans from all over world are welcoming the movie, we attached the hidden lair of EXO’s Suho, Chen, Kai, and Sehun, who are also known as Star Wars devotees. ‘The props from the photoshoot can mostly also be found at Suho’s home.’ Suho’s fan mind is almost accepted by other enthusiasts as representative of them all!
▶ Look forward EXO’s full ‘I’M SUPER FAN’ pictorial and VIDEO!”
Source: Vogue Korea
Translation by: Dailyexo
Monday, November 16, 2015
[151116] EXO to “Awaken the Force” for December Issue of Vogue Korea
In a PR collaboration between SM Entertainment and Walt Disney, boy group EXO recently posed for a “Star Wars” themed photoshoot with Vogue Korea.
The magazine posted one of the photos to their official Instagram, heralding the group’s appearance in the upcoming December issue. According to the post, the photo spread will accompany an interview with Chen, Suho, Sehun, and Kai on their “Star Wars” promotions.
In other news, EXO recently dropped a new digital single and music video for “Lightsaber,” promoting the release of the newest installment in the “Star Wars” franchise. The film will hit theatres worldwide on December 17.
Source: Soompi
[151116] Vogue Korea’s Instagram Update
은하계에서 가장 바쁜 아이돌, #EXO 🚀 이번엔#STARWARS 팬클럽으로 변신했습니다. <#스타워즈: 깨어난 포스 #TheForceAwakens> 개봉을 앞두고 지하 아지트를 습격한 #엑소 #SUHO #수호, #CHEN #첸, #KAI #카이, #SEHUN #세훈! 화보와 인터뷰는 <보그> 12월호를 기대해 주세요🙏🏻 곧 영상으로도 만나요💛
“The busiest idols in the galaxy, #EXO 🚀 They transformed into a #STARWARS fanclub this time. <#Star Wars - #The Force Awakens> #EXO #SUHO , #CHEN , #KAI , and #SEHUN attack a hidden underground compound before the release of the film! Please look forward to the <Vogue> December edition for pictorials and interviews🙏🏻 See you soon with the video💛”
Friday, November 13, 2015
[151111] Choreographer Lee Wonhee’s Instagram Update [w/ KAI]
[151112] EXO-L show their dedication through streaming charts
After the release of EXO’s promotional song “Lightsaber,” fans of the group showed their dedication by helping the group’s songs take over music charts.
Along with helping “Lightsaber” soar to number two on the charts, EXO-L showed their dedication by pushing the group’s other songs back onto the charts as well. Recent title tracks “Call Me Baby” and “Love Me Right” rose back up into the top 30 online, and even side tracks were able to crack the top 100. At news of this, netizens expressed their feelings of shock at the fandom’s abilities, with many comments complimenting the SM Entertainment group and their fans’ dedication.
- [+ 331, – 14] This is the limit of what we can do we can get other songs into charts range at night and we can get a song up to #20 but we really can’t get it to #1 by ourselves don’t think EXO’s achievements are just because of streaming
- [+ 310, – 8] EXO-Ls are mind blowing. If it gets past 6 AM all songs in their album comes into charts and sometimes Call Me Baby is predicted at 2nd place ㅋㅋㅋ. And Lightsaber is a promotional song but it’s still at #2.
- [+ 284, – 5] All the black albums are 8 months old but they’re all within chart range ㅋㅋㅋㅋㅋ.
Thursday, November 12, 2015
[151111] EXO's 'Star Wars' Single 'Lightsaber' Strengthens SM Entertainment's Relationship With Disney
EXO members Baekhyun, Sehun, and Kai channel the mysticism of "the force" in the music video for the special collaboration single, "Lightsaber."
On November 10, SM Entertainment simultaneously released the digital single and video for the highly-anticipated project, which further solidifies the relationship between the K-pop agency and Walt Disney Pictures.
The popular EXO trio weighed in on their responsibilities as publicity ambassadors of the latest installment of the franchise, "Star Wars: The Force Awakens," during a recent episode of KBS' "Entertainment Weekly."
"I'm really happy," said Kai. Honestly, I don't know the reason why we were chosen."
While his statement is modest, the "Star Wars" collaboration project is likely the result of a budding relationship between SM and Disney, following their recent reboot of the classic variety show, "The Mickey Mouse Club."
In the video for "Lightsaber," Kai, Sehun, and Baekhyun do not use the force to retrieve their lightsabers but appear in everyday situations before embarking on an epic battle.
Fans anticipated footage that would encompass the supernatural backstory that marked early EXO releases like "MAMA" and "HISTORY." However, "Lightsaber" channels the grimy aesthetic of "Star Wars" staples like the Cantina and references the film noir mystique that surrounded iconic heroes like Hans Solo.
"Lightsaber" evokes also the feel of the "Star Wars" franchise, through the placement of witty signage like, "No Lightsabers Beyond This Point."
The single, which is available to international audiences through iTunes, is an uptempo dance track which demonstrates a new journey for "Star Wars," as the franchise attempts to appeal to K-pop fans.
Source: kpopstarz
Wednesday, November 11, 2015
[151110] EXO flash lightsabers for 'EXO x Star Wars' collaboration project
EXO have released a special collaboration video for the upcoming movie 'Star Wars: The Force Awakens'.
The boys sing "Lightsaber" as Baekhyun, Kai, and Sehun put on their best action faces. The short film suggests that things are about to go down and even features a dance break by Kai.
Source: Allkpop
Monday, November 9, 2015
[151108] EXO Gets You Hyped for “Star Wars” With “Lightsaber” Teaser
EXO has dropped the first teaser for their exciting collaboration with “Star Wars: The Force Awakens”!
As previously announced, EXO is set to drop a single entitled “Lightsaber” and a special film to promote the film ahead of its release in Korea. The first video teaser for the collaboration project was released on November 9 at midnight KST.
Based on the teaser, “Lightsaber” will be an upbeat electronic track with both epic rap breaks and alluring vocals. The impeccably filmed video features members Kai, Sehun, and Baekhyun, who seem to be getting ready for an intense lightsaber battle, naturally inspired by the movie.
SM Entertainment and Walt Disney will reportedly collaborate for additional projects related to the upcoming “Star Wars” film which will open in Korean theaters on December 17.
Source: Soompi
[151108] EXO releases teaser for 'Lightsaber,' a collaboration project with 'Star Wars'
Internationally acknowledged idol group EXO has reported to be collaborating with 'Star Wars: The Force Awakens' and have released the teaser video for their upcoming project track, "Lightsaber"!
According to the reports, SM Entertainment has confirmed that the boys of EXO will be appearing in a promotional music video of the upcoming film. "Lightsaber" is also revealed to be a digital single.
Meanwhile, the new 'Star Wars' movie is scheduled to premiere in Korean theaters on December 17 while fans can expect the digital single "Lightsaber" to release prior to the premiere.
Source: Allkpop
Saturday, November 7, 2015
[151107] EXO Talk “Star Wars” Collaboration and Future Goals on “Entertainment Weekly”
On the November 7 episode of KBS2 TV‘s “Entertainment Weekly,” EXO members Baekhyun, Sehun, and Kai talk about their upcoming collaboration with “Star Wars.”
The reporter asks them, “I’m curious about your impressions on being selected as the public relations ambassadors for ‘Star Wars.’”
Kai replies, “I’m really happy. It’s an honor [to be chosen]. But honestly, I don’t know the reason why we were chosen. Even without us doing anything, isn’t it an incredibly popular movie already?”
On their future goals, Baekhyun adds, “We hope to stay together and continue on this path. It’s a simple but important goal.”
Meanwhile, EXO is set to release a new digital single called “Lightsaber” and appear in a short film as part of a collaboration project between SM Entertainment and Walt Disney.
Thursday, November 5, 2015
[151105] EXO to Release “Lightsaber” Single and Film for Collaboration With “Star Wars”
Yesterday, a mysterious teaser image was released by Star Wars Korea Facebook by showing a group silhouette under the upcoming film logo “Star Wars: The Force Awakens.” Many guessed the group to be EXO, and they were right.
It was announced today that EXO will be collaborating the “Star Wars” to release a new digital single called “Lightsaber,” as well as a collaboration film. The EXO members will appear in this collaboration film.
In addition to the single and film, fans are promised more collaboration projects from Walt Disney and SM Entertainment related to the upcoming movie .
SM Entertainment and Walt Disney have previously worked together, with SM producing the Korean version of “The Mickey Mouse Club” show featuring its SMRookies.
“Star Wars: The Force Awakens” will be released in Korea on December 17.
[151105] EXO to release new collaboration track 'Lightsaber' for 'Star Wars'!
Remember when 'Star Wars' teased that a certain K-pop group would be releasing a collaboration MV? The silhouettes of the picture used was pretty obvious that it was EXO, and now it's been officially confirmed to be them!
And an MV won't be their only collaboration for the new movie, 'Star Wars: The Force Awakens'. Their content collaboration will include the digital single "Lightsaber", a 'collaboration film', and other various projects related to the film.
People are getting very excited for this collaboration between SM Entertainment and Walt Disney Company Korea, mainly of course, because it involves EXO!
'Star Wars: The Force Awakens' premieres December 17 in Korea.
Source: Allkpop
Wednesday, November 4, 2015
[151104] EXO To In 'Star Wars' Collaboration Music Video!
On November 2, the official Star Wars Korea Facebook page uploaded a group photo of nine in a white silhoutte.
As the hype for the new 'Star Wars' still goes on, it looks like the legendary franchise will get a little help from K-pop for its Korean release next month.
In a caption posted with the photo it said, "'Star Wars: The Force Awaken' collaboration music video! Awakening the force with top stars!"
The collaboration video featuring K-pop stars will be released on November 5th! Prepare for their awesomeness!
Which idols are posing for Stars Wars in the picture?"
Netizens quickly figured out that the silhouette was none other than that of the nine members of EXO. The photo was a shot from their most recent music video, "Love Me Right".
The Star Wars collaboration music video will be released on November 5th. The Force Awakens will be in theaters in December.
Source: kpopstarz
[151104] Star Wars and EXO May Be Collaborating in Mysterious New Project
On November 3, the Star Wars Korea Facebook page uploaded a picture with nine silhouettes under the upcoming film logo “Star Wars: The Force Awakens.” The caption reads, “A ‘Star Wars’ and K-pop music video collaboration! Awakening the force with the greatest K-pop stars! The video and the idols will be revealed on November 5.”
Many have guessed the stars in question to be idol group EXO, since the silhouettes match their promotional picture for “Love Me Right” (pictured below). Fans will have to wait until November 5 to see what exactly the collaboration music video has in store.
“Star Wars: The Force Awakens” is scheduled to be released in December, while EXO is currently in the middle of their Japanese tour.
Tuesday, November 3, 2015
[151103] Star Wars Korea Facebook Update
와의 콜라보 뮤직비디오! 최고의 스타와 함께 포스가 깨어나다!
KPOP 스타와의 콜라보 뮤직비디오 공개 11월 5일! 그 화려한 실체가 곧 공개 됩니다!
스타워즈만큼 강렬한 포스의 그들은 누구일까요? #guess_who #11월5일공개 #최강아이돌
"A collaboration music video with <STAR WARS: THE FORCE AWAKENS> ! Awaken the Force with the greatest stars! Revealing the music video collab with KPOP stars on November 5th! The marvelous video is coming soon! Can you guess who are these stars in whom the Force is strong? #guess_who #November5th #BestIdol facebook.com/StarWars.kr"
Source: StarWars
Translation by: Dailyexo
Subscribe to:
Comments (Atom)